A good sit is what it’s all about. Whether for entertaining, lounging or yes, even couch surfing at a friend’s, comfort and fit add up to what u-fab interiors owner Travis Hamilton calls a “good sit.”

And Younger Furniture brand provides just that. u-fab carries this North Carolina brand, which is known for high-quality craftsmanship made by hand that lasts for decades.

“Especially after the last few years of spending more pandemic days in our homes than out, people are looking for that extra bit of comfort and coziness in their furniture,” Hamilton says. “And add to that a greater emphasis on quality at a good price point, people are realizing that buying a good piece of furniture makes a huge difference when you are actually using it a lot.”

Hamilton says each staple, nail and stitch of every Younger Furniture sofa, chair and ottoman is made by a craftsman using materials sourced within 85 miles of its Thomasville factory, from the wood for the frames to the springs, foam and legs. The wood even comes from forests certified by the Sustainable Forest Initiative, and all foam is CertiPUR certified. The individual craftsman working on each piece adds their signature to the tag on the finished product.

“It’s that personal,” Hamilton says. “People can come into our u-fab showroom, touch, sit and swivel in our sofas and chairs — everything we have on the floor. And it’s an individual, personal experience, because every Younger piece of furniture we offer can be tweaked to fit the needs of the shopper. No two pieces ordered are ever the same. The Younger family refers to it as a one-to-one ratio. You design it, a craftsman builds it. It’s that simple.”

Various sizes and shapes of the pieces can be designed with fluctuations in rails, cushion styles, leg finishes, detailing, sectional configurations, tailoring and fabric. Four different types of arms — named after the four seasons — are also an option. These include the spring slope up, summer small track, fall flair arm and winter wide track. Each piece even has a unique name such as Lucy, Mellow, Muse, Slim and Poppy, among many others.

Younger, a family-owned furniture company, responds quickly to feedback from u-fab shoppers in terms of new trends, fabrics and colors. Hamilton says one of these includes the switch to more down alternative options for those customers who want the feel of down but not the maintenance or deterioration that comes with the down feathers.

“Customers today are gravitating toward comfy sectionals and swivel chairs,” Hamilton says. “People want movement in their chairs. And Younger does both comfort and movement really well. They also offer a lot of different depths in that they offer cozy and grand size selections that make sense in whatever space you are trying to fill. Add a unique fabric to that and you have an entirely different look and feel.”

Beiges, whites and grays are being replaced with blues, greens, eggplant, even a bit of brown, according to Hamilton. Carolina light blue is even making a comeback.

“We’ll see how this trend plays out, but it certainly is a lot of fun to watch,” he says.

Hamilton recommends shoppers pick their furniture before their paint.

“Start with the larger items, ground them and build off that. It’s always easier to find paint to match your fabric than to paint first and then try to find a fabric after.”

So, for a good sit, visit u-fab.com or come see us at one of our showrooms in Charlottesville or Richmond.

Written by Mary McHugh of Brand Ave. Studios